Army Unsure How To Spend $200 Million Ad Budget

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Faced with massive recruiting shortfalls, the Army appears at a loss as to how to reshape its advertising campaign. Advertising Age is reporting today (sorry no link) that the Army won’t decide until at least September what advertising firm will land its $200 million recruiting account — the government’s largest advertising contract.

Some of the firms trying to take the prize include: Leo Burnett USA; Interpublic Group of Cos.’ McCann Erickson Worldwide; Omnicom Group’s BBDO; and Grey, Ogilvy & Mather.

Some of the agencies have already spent upwards of $1 million to win the lucrative contract.

2 Responses to “Army Unsure How To Spend $200 Million Ad Budget”

  1. Honest Abe Says:

    The truth is that when you average the high recruitment years with the low recruitment years it works out that recruitment is met..on average. The “drop” is just going to get more attentiona d more money fro recruitment efforts.

  2. mortgage rates Says:

    mortgage rates http://www.mortgagerates-x.com

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